How to Effectively Use Trade Show Promotional Products
Select the Right Giveaway
It is essential to choose trade show giveaways that will be valuable to booth visitors. In addition, it needs to be something they want to keep long after the show is over.
When you evaluate your options, determine whether the promotional products you are considering are something you would want to have yourself. If so, they will likely be something trade show attendees find appealing as well.
Preferably, the trade show giveaways you select need to have a connection to your business. For instance, if you sell computer-related products, an imprinted USB flash drive may be a logical choice.
Additionally, you can select an all-purpose item, such as a tote bag, notepad or magnet, that has universal appeal. However, it’s imperative to make these types of promotional products distinctive. You can do this by selecting the latest style, shape or color so your item stands out from the rest.
Use Promotional Items in Pre-Show Marketing
Attracting prospects and customers to your booth is a process that begins long before you arrive at your exhibition venue.
Make a list of your top prospects and customers whom you would like to see at the event. A month before the show, start a dialogue with those from this list via phone, letter or email. If you have manageable number of people on your list, a personal phone call by your or a member of your team is the most impressive method of contact.
Let these high-priority individuals know that you will be exhibiting at the upcoming event and hope to see them there. Also, make sure to give them your booth number and explain where your trade show display will located. Then, invite them to visit your booth for a special promotional gift.
Smart Use of Giveaways During the Trade Show
How you hand out your trade show promotional products impacts their perceived value and impact. Keep your supply of trade show giveaways out of site rather than having them on a display table for any passerby to take.
Selectively hand out the imprinted products to booth visitors you have had the opportunity to speak with and who show interest in your product or service. Keep in mind, each person who stops at your exhibit display may be a potential buyer.
Additionally, you can pre-qualify prospects by asking for a business card or having them complete a short lead “information” form before you hand out the promotional item. This will assist in identifying your top prospects and help with follow-up efforts when you are back at the office after the show.
Post-Show Evaluation of Promotional Products
Upon returning from the event, conduct your post-show evaluation. Consider the impact of your trade show promotional products as part of your evaluation criteria.
Quantitative results may not be available, but you and your team will have strong directional cues on the effectiveness of the items you chose. This will help determine the type of giveaway to use for future trade shows.
These are just a few tips how to effectively use trade show promotional products. Awards and More can customize your promotional products with company logos, personalized messages, images and more! Shop our promotional products with the link below!