Tips on How to Market Summer Promotional Products

how to market summer promotional products

Summer is here! Summer promotional products are a great way to leave a lasting impression on your customers. However, it is essential know how to properly marketing your promotional products to ensure success. Therefore, we have put together a few tips on how to market summer promotional products.

How to Market Summer Promotional Products

Choose the Right Items

Choosing useful and re-usable products that people commonly use during the summer time make great promotional products. A few examples include the following:

  • sunglasses
  • cooler bags
  • totes
  • frisbees
  • folding chairs

Branded everyday items are a fantastic way to build brand awareness. Not only will you brand be regularly getting in front of the people using the pieces, but also those around them. Choosing useful items that not only relate to your business but the season make them even more memorable.

Make the Connection

One of the most effective ways to use promotional products is to help new connections remember your interaction. If you meet and connect with a potential client at a community event, giving them a cooler bag or tote is much more memorable than handing them just a business card.

Additionally, if you set up a booth at a festival with branded frisbees or sunglasses, this ensures that people who stopped by remember your business throughout the hot days ahead.

Brand Your Team

Giving branded promotional products such as frisbees, sunglasses, cooler bags, folding chairs or totes to your team enables them to be brand ambassadors for your business everywhere they go.

Even if they only wear their sunglasses to walk around the park or bring their branded tote to the pool with family, they are advertising your brand to everyone they interact with.


These are just a few tips on how to market your summer promotional products effectively. Our team at Awards & More can customize promotional products with a variety of designs, no matter how complex or simple they may be! We can do images, logos, fonts, colors and more! Simply provide us with the design you have in mind or we can assist you in creating one we know you love! Contact us with the link below for more information or start shopping today!

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