Have a weather theme for a promotion, equipped with all the things to fight off the elements. Use clouds that have a silver lining for your biggest giveaway prizes or discounts. Umbrellas, sunglasses and ice scrapers can be integrated into your promotional theme as giveaways.
A promotion using weather gives you so many options. If you run a business with big-ticket items, use the weather as a game of chance for your promotion. Run a special for one week in which any item sold during that time will be eligible to be fully refunded if it snows or rains more than a specific amount on a date you pick. Take out an event insurance policy in case this does happen to cover your losses.
Ring in the sales with a sports theme promotion. Every visit to your establishment gets the customer a try at a putting green, with a made putt earning a prize. Have a basketball hoop where the visitor get three tries to make a difficult shot (like at a state fair). Each basket the customer makes gives them a 10 percent discount off their purchase. Throw a baseball through one of a series of holes in a board or curtain. Each hole can be a different size, and the smaller hole is for a bigger promotional prize or discount.
Place golf balls in a large glass fish tank and have patrons make a guess of how many are in there. A grand prize can be tickets to a pro sports event in your region. Giveaways can be baseball caps, T-shirts, a sleeve of golf balls and other sports-related items.
Good Neighbor Theme
Recognizing good neighbors is a promotional theme that will work well in a restaurant or grocery store setting. Instead of the customer winning a prize for just himself or herself, with each purchase customers can nominate a person in their neighborhood who has been a helpful or a good neighbor. A weekly grand prize drawing provides two winners, the person being recognized for good deeds and the person who nominated them.
Advertise the winners in the newspaper each week. It is great way to get your business name out there and works well as an advertisement. It’s a “feel-good” promotion that promotes your business and people in your community.